Self custody means that you are responsible for keeping your own bitcoin safe, rather than relying on a third party to do it for you. This is important because it ensures that you have full control over your assets and can protect them from being lost or stolen. As a startup, we are dedicated to helping our customers take control of their own bitcoin and keep it safe. We offer a range of products and services to help you do just that, including secure storage solutions and educational resources. We believe that the future of bitcoin lies in self custody and encryption, and we are committed to helping our customers navigate this exciting and rapidly-evolving space.