Progress is slow, but steady if you keep at it.
"Most people overestimate what they can do in one year and underestimate what they can do in ten years."
My favorite quote by Bill Gates.
There’s a real difference in mindset and results between those folks who see Closed Won as the destination vs. those that see it for what it is. A point in time.
When asked for a discount… https://chrishandy.blog/2024/04/27/when-asked-for.html
If you have an update or a new feature that people are going to want, sometimes all you have to do is tell them about it.
B2B sometimes gets too wrapped up in launch methodologies and approvals and they forget to do the simple things.
I bought a domain. Again.
Product Marketing and Sales Enablement at their finest.
I’m no expert, but I do have some product marketing experience and I’ve never seen the “shame customers into buying a product they don’t want” strategy work out so well.
Onboarding Segmentation as Product Marketing and Customer Education https://chrishandy.blog/2023/11/08/onboarding-segmentation-as.html
Every Product Maketing hire should go through onboarding as a sales rep before (or concurrently with) anything else. ⬇️
You need to understand their world as it exists today before you can level it up.
What else should be on every PMM’s 30/60/90?
#productmarketing
Amazon’s packages aren’t “easy-open”.
They are “frustration-free”.
Lead with the problem, not the benefit.
#productmarketing
Launching any product without social proof is ill advised.
Giving early adopters a “backstage pass” to how the product is made, and giving them a voice in the product’s direction in exchange for a customer testimonial is a pretty big win for everyone.
The best product marketing teams need to drive three things:
Help the product team build what sells.
Help the sales team sell what we build.
Help customers get the outcome we promised.
Product Marketing Fail https://chrishandy.blog/2023/10/04/product-marketing-fail.html
How to stop the hoarding of knowledge https://chrishandy.blog/2023/10/02/how-to-stop.html
Nostalgia is a powerful weapon.
It can stir emotions that change minds, sway opinions, even win elections…
Use it for good. Not evil.
Active listening https://chrishandy.blog/2023/08/30/active-listening.html
The “break-up email” in this SDR sequence is sure to at least get some replies. But I’m not sure it works as they intended.
It would be much better as the first message to get the back and forth going.
Relationships FIRST, business second.
Product-led vs. Sales-led isn’t a mutually exclusive choice. See this example from Toggl, who understands that different buyers have different needs. They signal that if you want to engage sales, you need to be considering the teams version (with 10+ seats). This page is very well executed.
Problem Marketing > Product Marketing
People don’t wake up in the morning excited to buy tools. They wake up in the morning excited to solve problems.
Sales-Led or Product-Led? Why not both?
