Words are hypnotic and can be used for both good and evil.

Some of the most heavily abused words that are used to manipulate people are "we", "they", "your", and "our".

I call these "collective-speak" as they are used to subtly "rope you in" to another's agenda.

When I hear or read these words I immediately challenge the assumption reject them 99% of the time.

Look out for these and, when you come across them, ask, "Is someone trying to manipulate me?"; "Do I accept the underlying presumption?"