99% of the world is still asleep.

I'm scaling up a media company, POW Media.

I'm focused on making viral inspirational, educational & entertaining content about Bitcoin.

We have a media team and a revenue team.

I'm going to be hiring people who will be in the client success side, revenue/sales, media & leadership roles.

I'm bitcoin-only and focused on the mission of getting 1 million people to setup a bitcoin savings plan and getting 10,000 wholecoiners taking self custody of at least 1 BTC.

I'm not going to be able to recruit exclusively Bitcoin maximalists, so I wonder how founders of bitcoin-only companies deal with the topic of employees posting about crypto/non-bitcoin stuff.

I don't want to be "censoring" my employees but I also don't want entropy in the signal that I’m broadcasting (Bitcoin-only.)

For bitcoin founders … do you make it a non-negotiable that employees can't talk about crypto or any other topics publicly?

If so how do you enforce that?

If not, what’s the strategy?

Feel free to DM me if you don’t want to post publicly.

Bitcoin and the imperfect world

As a Bitcoiner you must accept that the world is imperfect and that Bitcoin is imperfect, it is the only way to win the war, otherwise you will not even win battles.

Why do I say this? I see a lot of lack of pragmatism in the Bitcoin world and a lot of idealism that is useless.

To make it clear, let's assume the extreme case. Bitcoin right now doesn't have a full scaling solution, that doesn't mean it can't be used by everyone, what it means is that it can't be used by everyone with self-custody. In a world where everyone uses Bitcoin and Lightning is the norm, not everyone would have a Lightning channel because technically it would take decades to open all the necessary channels and the fees would be unbearable for ordinary mortals.

This brings us to an extreme scenario where we mostly use Lightning with escrow.

What have we solved? Well, with respect to the previous scenario where we used custodial and forgeable money, we have moved to a model where we use custodial but unforgeable money.

It seems silly but you would have gotten rid of the currency devaluation.

This is the worst case scenario for the future as things currently stand, as Bitcoiner we have to fight to reach the ideal scenario which is money with self-custody and without currency devaluation, but being aware that perfection does not exist and that we will have to accept trade-offs.

What do we currently have? We are going to order it from smallest to largest and we are not going to include anything that is not yet in production.

Custodial lightning - ecash > Liquid - RSK > Non-custodial lightning > Bitcoin on-chain

So what do I mean? That don't rule out any option, use them all, everything is valid because we don't have any magic solution to scale Bitcoin.

Democracy is a threat to our Democracy

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I consider my stash of #NoKYC, unregistered sats to be more of an emergency preparedness (#prepping) item than something I can rely on in day to day life.

Why? Because I would never repatriate unregistered sats back into the fiat system; that's where things start to go wrong.

Also, because I mined the sats at a deep loss, I'm not like to spend them anytime soon.

When they are spent, it'll be in the #Bitcoin economy only.

My three favorite #NFL teams are still in the playoffs.

Let’s see how many, if any, survive the next two days… 👀

#Broncos

#Vikings

#Packers

The flower that blooms in adversity is the most rare and beautiful of all. #Bitcoin

The LA fires are laying bare the cascading consequences of central planning:

- Promise to take care of the forests but don’t

- Allocate resources to DEI initiatives instead that favor incompetence

- Normalize petty crime while demoralizing law enforcement

- Send all of your water to the ocean to save a fish species

- Insurance providers drop out of market because of increased risk

- Hundreds of billions of dollars of damage that will require a federal bailout

This could be the black swan that incites the next print. If CA gets a bailout all of the states affected by last year’s hurricane will get one too. The slope of the federal debt will steepen at a time when treasury yields are ripping higher. Terrible perfect storm to start 2025.

Praying for everyone who has been affected by this insanity and hope it serves as a lesson in decreasing government at all levels to their smallest viable form.

Searching X for any reliable news on the LA fires is like searching the dark corner of Elon’s fucked up, chronically online brain 🤦🏼‍♂️

At what age do you feel you are "grown up"?