There is absolutely no way to “negotiate” with the physics of our dumping 39 Gt CO2 into the atmosphere per year.

This behaviour results in accelerating climate change as can be witnessed by the rise in the global average temperature to +1.27°C above pre industrial averages.

If we continue to treat earths atmosphere as a CO2 sewer we will all but ensure catastrophic climate change within the next 70 years.

We understand the physics. As a result we also understand what we need to do to avert catastrophe.

Here it is: We need to go from emitting 39 Gt CO2 per year to 19 Gt CO2 by 2030.

This means we need to look at EVERY emission source and avoid it or shift to non-carbon emitting energy sources.

If your business burns fossil fuels to generate revenue it would be prudent for the long term survival of your business to decouple revenue generation from the need to burn fossil fuels as a matter of urgency.

If you don’t do this voluntarily be assured that you will be forced to do so in the near future.

Voluntary transition is WAY less painful than forced transition as Air France-KLM just discovered.

Court ruling:

“𝘢𝘯𝘺 𝘧𝘦𝘢𝘳 𝘣𝘺 𝘢𝘪𝘳𝘭𝘪𝘯𝘦𝘴 𝘰𝘧 𝘴𝘶𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘴𝘦𝘳𝘪𝘰𝘶𝘴 𝘥𝘢𝘮𝘢𝘨𝘦 𝘢𝘴 𝘢 𝘳𝘦𝘴𝘶𝘭𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘳𝘰𝘱𝘰𝘴𝘦𝘥 𝘮𝘦𝘢𝘴𝘶𝘳𝘦𝘴 𝘸𝘢𝘴 𝘯𝘰 𝘳𝘦𝘢𝘴𝘰𝘯 𝘵𝘰 𝘢𝘳𝘳𝘪𝘷𝘦 𝘢𝘵 𝘢 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘰𝘶𝘵𝘤𝘰𝘮𝘦.”

How is your country doing when it comes to matching its current emission reduction policies to its 2030 pledges?

Here is our situation in #SouthAfrica

The Apple #VisionPro is not an accessory. It’s a full-blown replacement for iPhones, iPads, MacBooks, Watches and AirPods.

Vision Pro is the be-all-end-all of consumer technology.

Speaking of which, let me ask you this:

What has consumer technology done for us that is so great? Have their products made us healthier, happier, or wealthier than our grand-parents?