Product Market Fit
We define a company’s #businessmodel as a system of interconnected and interdependent activities that determines the way the company “does business” with its customers, partners and vendors.
In other words, a #business #model is a bundle of specific activities — an activity system — conducted to satisfy the perceived needs of the market, along with the specification of which parties (a company or its partners) conduct which activities, and how these activities are linked to each other.
The Convenient Chasm
#ux #userexperience #design #UXD
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but shouldn’t we take a step back first?
Before we start thinking about collecting Sats/funds or even start spending Sats, we do really need a solid marketing strategy.
#Nostr ,similar to Bitcoin, is many things to many.
It’s important to align perspectives and connect our efforts with a clear #vision.
Once we have that, we can then set specific goals and decide on the best tactics and actions to take.
This way, we can ensure that our spending is focused and effective, and also avoid managing expectations and bad mouth.
Also, it would be very helpful to make sure we’re all on the same page about what we want to achieve. A mission statement is sine qua non.
Let’s first define and then size/quantify our goals to make sure that we’re aligned before we dive into action; collecting and spending?
As a Marketing Veteran, I’d be more than happy to mentor and guide those who will roll their sleeves up and dive into action.
Let’s convert some Normies. #Nostr can create more #Bitcoin users than any other protocol out there, that’s a given.
What if we crowdsource human capital via https://formstr.app and after we end up with an actions plan, we crowdsource our 1st campaign on @geyser ?
Let’s have an open discussion! #askNostr
Nostr needs marketing bridges to easily steal users from the corrupted, and soon authoritarian, centralised platforms. If the #Nostr onboarding is done properly (there is an open discussion for this) then it’s just a matter of building and sustaining momentum while channeling users. Those who will “get it” first, will convert and stick/stay becoming DAU, those who don’t - will come back later when things mature.
It’s a no brainer! #LFG 🚀
#WEARETHEWORDL 🫡
PS1. For several years, I used to run several campaigns for #Bitcoin on #twitter (out of my pocket) till I got shadowbanned and had all campaigns halted by the twitter scamarketing department because they were “against their new policies”.
PS2. I hate #Marketing these days 😂
#MarketinStrategy
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#Marketing #Strategy
"No matter what you think you do for a living, you're really in 4 businesses at once. The first is the #business you think you're in — the one mentioned on your business card. The second is the #marketing business. Whatever you offer must be marketed. The third business you're in is the service business. Customers must be served and helped from the moment you meet them. The fourth business you're in is the people business. Your products are made by people, marketed by people, sold by people, and offered to people. There's a close correlation between your interest in people and your ability to convince and motivate them."
#Marketing Key Performance Indicators a.k.a. #KPIs :
• Site traffic
• Unique visitors versus returning visitors
• Time on site
• Page views per visit
• Traffic source
• Day part monitoring (when site visitors come)
• Newsletter subscribers
• Texting subscribers
• Chat sessions initiated
• Facebook, Twitter, or Pinterest followers or fans
• Pay-per-click traffic volume
• Blog traffic
• Number and quality of product reviews
• Brand or display advertising click-through rates
• Affiliate performance rates
The 4 Layers of #Marketing Problems
"The essence of #strategy is choosing what not to do." - Michael Porter
Strategic Planning
The Alignment Pyramid - #STRATEGY
Vision Pyramid. #MBA
