A big conservative political podcast (seven figure YouTube subscribers) asked me to come on and talk about bitcoin (sat next to them on the plane out of the May conference in Vegas, which sparked their request).

Last week when I went on the show, they decided to emphasize a talking point of why tariffs are great and will usher in a golden age, and some questions about bitcoin.

When asked about tariffs, I generally disagreed that they would be bullish or usher in a new golden age, mentioned that the past three months of data doesn’t show a decline in import prices which means it has been a tax on Americans, and eventually we moved to discussing bitcoin.

They ended up not airing the talk, and instead ran the clip with someone else who agreed on the tariff points. Waste of time, basically.

It’s a reminder that a big percentage of what you see in heavily politicized media is about narrative framing and talking points rather than genuine attempts to discuss or explore. It reminded me why I normally decline to go on political shows; I had only agreed to this one because the catalyst was in person and so the agreeable side of me was like “sure, why not”.

Well, that’s why not.

Cross posting my macro stuff here was my early intent, but I ran into frictions. I would start to but then forget to post stuff here. And some of the early desktop clients kind of sucked for posting images. Primal is making that better.

I found myself naturally posting “insider updates” about my book progress and stuff. And occasionally ranting about things. That’s what felt natural. Posting macro content here always felt like a chore. There are studies that show how hard it is to be “native” on two or more social media platforms. You can easily cross-post, but actually *understanding* the culture of different ecosystems is really hard. Reposting often feels hollow, especially because there is a big bitcoin community here but not a big macro community, and most of the small macro community that is here catches my stuff elsewhere anyway.

The more I think about it, unique content is best. Cross posting doesn’t hurt but it’s not the key driver. And the only unique content that will be genuine is stuff I feel uncomfortable or uninterested in posting on Twitter.