Bed Bath & Beyond recently went bankrupt. Now Overstock has bought BB&B’s name and website (and other intellectual property), and Overstock is changing its name to Bed Bath & Beyond.

The CEO of Overstock says: “We thought we had a good operating model but a bad name; we thought Bed Bath & Beyond had a great name but a bad operating model.”

Unlocked WaPo article: https://wapo.st/3OE4o7n

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