The Matrix was the best movie in the past generation that reached mainstream appeal and awareness.

Artsy movies didn’t reach that level.

Bigger movies weren’t as good.

You might not know what red pill vs blue pill means, and yet you’ve heard of it.

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The Eastern Sierras are just one of the most spectacular places in the world

You can drive for hours on the 395 from Mono Lake down into the Mojave Desert and your jaw drops the entire time