Re self-custody: I feel less likely to lose coins stored on River or Swan or such, than on Ledger or Trezor or such. For a lot of people I know, this feeling is the truthier truth.
Discussion
If you know how to hodl your own keys, why will you give your wealth to a company that doesn't need it? And then in the background they living the life with your wealth. Not your keys not your coins
This is exactly what people felt when they trusted BlockFi, FTX, Celsius, Voyager, and on and on. The hands off someone else is keeping it safe for me approach. In reality, they are spending your coins. On the flip side, worrying about your house burning down, or wear you store your key phrases getting ransacked, or you getting dementia and forgetting your memorized seed words. Thereās no perfect answer. I just like my odds better with self custody.