4 issues I see off hand.

1. I agree with the article that this is bad business because you are chasing away potential customers.

2. This is another mechanism for mob rule. Popular does not always mean right.

3. Now you need a left, right, and center version of every company. That destroys economies of scale.

4. I think my biggest personal issue is this. If companies are taking a stand publicly and intentionally, then they force my hand to align for or against them. I want to just buy the product that catches my eye after researching the quality of the product. I don't want to also have to check on their politics before buying.

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