There are a lot of interesting ideas and questions there, indeed. They even mention trifurcating the economy in the article, with the implication being that the third option would be neither left nor right.
I like the idea of patronizing companies who align with my values, such as privacy and freedom. At the same time, if consumer boycotts are to become a really big mechsnism for social change, the result is that people who have lots of money and are willing to spend it basically dictate where society goes.
I'll have to let this percolate some more. How do consumer boycotts or patronization fit into the bigger picture?