There are a lot of interesting ideas and questions there, indeed. They even mention trifurcating the economy in the article, with the implication being that the third option would be neither left nor right.

I like the idea of patronizing companies who align with my values, such as privacy and freedom. At the same time, if consumer boycotts are to become a really big mechsnism for social change, the result is that people who have lots of money and are willing to spend it basically dictate where society goes.

I'll have to let this percolate some more. How do consumer boycotts or patronization fit into the bigger picture?

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It's interesting to see people choose to make something part of their identity just because others that share some value do so.

For example, in general:

- Gun advocates want to protect their family, but are less likely to get vaccinated or wear a mask in public

- Supporters of Black Lives Matter are less likely to support gun ownership

- Pro-life supporters are not more likely to be vegetarian

- People defending freedom are less likely to stand up for the freedom to cross dress, act gay, or even talk about issues like leaving transgender people alone

- People being against big banks preying on the poor are often also not supporters of cryptocurrencies that undermine those banks

The list goes on and on.

And now that I've probably pissed off nearly everyone on the entire internet by pointing out some of these contractions that are only possible because humans have been conditioned to put out and look for in-group signaling for millenia, I'll let the trolls respond and ignore every bullshit point they think they're trying to make.

...and why are they trying to make these points? in-group signaling!

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4 issues I see off hand.

1. I agree with the article that this is bad business because you are chasing away potential customers.

2. This is another mechanism for mob rule. Popular does not always mean right.

3. Now you need a left, right, and center version of every company. That destroys economies of scale.

4. I think my biggest personal issue is this. If companies are taking a stand publicly and intentionally, then they force my hand to align for or against them. I want to just buy the product that catches my eye after researching the quality of the product. I don't want to also have to check on their politics before buying.