Fascinating read. Got me thinking about the fact that most Americans don't align with either side. Should they ignore this entire trend or start a third economy of companies who aren't using their business as a platform for either side?

As both sides drive an everything is political worldview, would it even be possible to opt out? Will they pick so many points of contention it is impossible to avoid them all?

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"Blonde, Brunette, redhead"... the entire western civilization is being plowed under to make way for new innovations. When you hear of people talk of a pivot to the global south this is what they are referring to. But first....

There are a lot of interesting ideas and questions there, indeed. They even mention trifurcating the economy in the article, with the implication being that the third option would be neither left nor right.

I like the idea of patronizing companies who align with my values, such as privacy and freedom. At the same time, if consumer boycotts are to become a really big mechsnism for social change, the result is that people who have lots of money and are willing to spend it basically dictate where society goes.

I'll have to let this percolate some more. How do consumer boycotts or patronization fit into the bigger picture?

4 issues I see off hand.

1. I agree with the article that this is bad business because you are chasing away potential customers.

2. This is another mechanism for mob rule. Popular does not always mean right.

3. Now you need a left, right, and center version of every company. That destroys economies of scale.

4. I think my biggest personal issue is this. If companies are taking a stand publicly and intentionally, then they force my hand to align for or against them. I want to just buy the product that catches my eye after researching the quality of the product. I don't want to also have to check on their politics before buying.