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Report: Apple Watch Ultra More Popular Than Apple Watch SE

The Apple Watch Ultra is considerably more popular than the entry-level Apple Watch SE despite its high price point, according to a new report from Consumer Intelligence Research Partners (CIRP).

The report provides a detailed look at how the various Apple Watch models are performing in the market. Apple Watch Series 9, introduced in September 2023 alongside the iPhone 15 lineup, is the most popular model in the lineup as of the June 2024 quarter. It captured 43% of total Apple Watch sales in the United States, making it the top choice among customers. The Series 8, which Apple no longer sells directly but is still available through various retailers, followed with a 19% share. Combined, these two models accounted for nearly two-thirds of all Apple Watch sales during the period.

iPhone and iPad. For instance, premium models in these categories typically account for a quarter or more of total sales. The CIRP report indicates that the Ultra 2 had a slightly higher share than the original Ultra during the June 2024 quarter.

The ‌Apple Watch SE‌ held a 12% market share. This model continues to attract buyers who are looking for a more affordable entry point into the Apple Watch, yet its market presence is significantly smaller than that of the higher end models. The Nike-branded version of the Apple Watch, which is essentially a variant of the Series 8 and 9, accounted for a modest 5% of the market.

Related Roundups: Apple Watch Series 9, Apple Watch SE, Apple Watch Ultra 2

Tag: CIRP

Buyer's Guide: Apple Watch (Don't Buy), Apple Watch SE (Don't Buy), Apple Watch Ultra (Don't Buy)

Related Forum: Apple Watch

This article, "Report: Apple Watch Ultra More Popular Than Apple Watch SE" first appeared on MacRumors.com

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