Bitcoin Self-Custody ia great for those that can manage a UTXO set but Running lightning nodes that your friends and family can use is partially the answer too.

Nothing worse than onboarding a user to something like Wallet or Satoshi or Phoenix and having their app disappear months later.

Also nothing worse than a user who has seventy 5,000 sat UTXO’s and having to explain to them that most of it is dust when fees are too high on chain