I see we've retreated back to the "Bits" stage of the bait and switch. Well that's some form of progress I guess.

Sincerely, Jack:

Just start calling them bits. Bits is fine. Bits is admittedly catchier than sats for the newcomer. You'll call them bits, that guy will call them sats, some new girl will call them beanies or bees and the overwhelming majority of people will naturally intuit what is meant. You get to solve your imaginary decimal problem (imaginary because sats). It could have hundreds of potential names and that would still work. You can call dollars bucks, bones, clams. You can call one hundred dollars hundos, Benjamins. You can say 10 Large. You can say 12 Mill.

The one rule you cannot break —it would be marketing and PR suicide to break— is to call pennies dollars, to call dollars a million dollars, or any imaginable iteration of this pattern.

Decentralization is the only thing separating BTC from the rest of the pack. Pushing people around with the "definitely not the right word" shtick, peddling in deceptive arguments. All bad for perception. All bad for adoption.

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