To boot, the fact that this data storage functionality has existed since the Genesis block and the fact that a market has developed around it makes this largely unstoppable.

The only remaining question is whether Bitcoin provides the best service to this use cases in a competition of protocols for decentralized data storage.

2013 called. They want their scam tactics back

https://www.coindesk.com/markets/2013/06/14/colored-coins-paint-sophisticated-future-for-bitcoin/