This will resolve itself if/when Nostr-based businesses build funnels and marketing for their own self-interest and offer value that is apparent without explaining all about the underlying protocol.
Discussion
a major blocker of this is the unstable and bespoke software architecture and a lot of design assumptions that are implicitly part of the specification that are contrary to business use case
this is a key area that i'm working in to actually get contracts with business... what i want is to build out a full collab stack for software companies