Yeah, think that is pretty close! It's what advertising plays on I suppose.

The exact scenario I'm picturing is when a small (to remove jealousy of unattainable things like expensive sports car) victory makes you feel that high that the world is going your way and you get that rare pure happiness. Haters, often bad friends, will be quick to wanna stamp that feeling out, not because they are jealous or mad at the small thing, but jealous of the feeling you're experiencing. Not sure that makes sense