Ego and control would be my guess.
Discussion
I suppose you're right, I briefly tried to read up on it, just seems like a fork with extra op_codes and using merge mining, I don't know how that differentiates yourself from other side chains enough, apart from the whole embracing of ordinals, I suppose if they're willing to take on the degen stuff and abstract more of it off main chain, its all good with me lol go play in your corner