Goodness! After all we have been through over the course of the pandemic, this strikes as particularly tone deaf.
What about all the data? Do the users get to control it?
It's not that companies like 23&me ever did anything wrong with that data. It's not like insurance providers will want to abuse that at all.
And what's worse, people will mindlessly sign up for this and then demand that we do the same, just like they did with those experimental injections.