It’ll be interesting to see if non-artists go to Cara. An artist-based community is great, though non-artists or hobby artists are usually the audience needed for sales of art and/or classes, meet-me-at-this-event announcements, join my art challenge, sign up for my newsletter, etc.

If Cara is just artists, then I think it’s more social time than helps-my-art-business time spent there. My impression is a lot of those who make a living with their art need/use social media for their business, which means the platform has to have the right potential audience or it’s not worth the artist’s time and effort.