And maybe you are correct.
That said it's not unusual for brands to use a different name in a different country. Burger King is "Hungry Jack's" in Australia, Lay's is "Walkers" in UK, Opel is "Vauxhall" in the UK, Bud Light is "yellow piss" everywhere outside of the US...
If they change it because they want to compete there and really don’t want to focus on Asian market, sure. But it would be a decision based on strategy, not just because we don’t like the name.
But I believe in blue ocean. Why come and compete in the red ocean.
If it was me I would lean even harder on Asia.
Below they mentioned that this has already been considered and in progress.
