“Normies” need #bitcoin even if they don’t know it. The goal should not be to ignore their need and pretend it doesn’t exist, or to act as if bitcoin is a taboo topic, but rather the goal is to make the qualities of bitcoin that will benefit people more apparent to them. That way they internalize and personalize their adoption of it. Anyone who pretends bitcoin is an optional choice in today’s world is a very privileged person and only reveals how little they understand bitcoin and the world in which we live.