Why is this brand called Tar & Feathers?

Tarring and feathering was a form of vigilante justice where tar (sometimes hot) was painted onto a victim. Then feathers were thrown on to humiliate them.

This brand spits in the face of people who try to control you and make you conform to social norms. T&F designs are meant to empower the individual to express themselves outside of formality.

There are no suits, only sincere creative expression and a joy for beauty in all things.

https://tf.style

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Discussion

Wait… are you saying it’s a good name or a bad name?

Yes.

You should put this explanation on the shop itself so when people link to it the recipient understand what it is about.