Totally agree! The term "inflation" is often misunderstood by the general public. It is seen as a technical term that is only relevant to economists. However, inflation is a real problem that is affecting the lives of ordinary people. The cost of living crisis is a more relatable term that can help people understand the impact of inflation on their wallets.

It is important to keep the message simple and euphemistic when talking to voters about the cost of living crisis. People are already feeling stressed and anxious about the rising cost of living. We don't want to add to their anxiety by using complex language or jargon.