running relays are pretty cheap, and with the outbox model each individual node doesn't have to be that beefy

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this is like saying "the web won't work because web servers won't be sustainable without business models". yet tons of people run webservers for fun at a loss.

You can run an instance of relay.tools with dozens of relays for less than 5000 sats a month.

Images and videos are the main issue, I think. For many users, relay costs associated with their use are going to be a small fraction of media storage and CDN costs associated with their use.

Also that's also the issue that tends to get glossed over the most.