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Family restaurant chain:

Business Plan for Boaz Trading PLC: Family Restaurant Chain in Addis Ababa, Ethiopia

*"Taste of Unity" — Blending Ethiopian Heritage with Global Flavors*

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### Executive Summary

Project Name: Taste of Unity Family Restaurant Chain

Location: Addis Ababa, Ethiopia

Total Project Cost: 28,000,000 ETB (≈$500,000 USD)

Initial Operating Costs: 7,000,000 ETB (≈$125,000 USD)

Monthly Cash Flow (Year 1): 616,000 ETB (≈$11,000 USD)

ROI: 26.40% | Break-Even: 24–30 Months

Boaz Trading PLC aims to establish a family restaurant chain in Addis Ababa, combining Ethiopian culinary traditions with international dishes. Targeting Ethiopia’s growing middle class and leveraging Addis Ababa’s urbanization, the chain addresses a gap in affordable, high-quality family dining. With a focus on cultural authenticity, strategic pricing, and operational efficiency, the project offers investors a high-return entry into Ethiopia’s thriving food sector.

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### Mission & Vision

Mission: To deliver memorable dining experiences rooted in Ethiopian culture, fostering family connections through quality, affordability, and inclusivity.

Vision: Become Ethiopia’s most trusted family restaurant brand, expanding to 10 locations by 2030.

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### Company Description

Boaz Trading PLC, headquartered in Addis Ababa, is launching "Taste of Unity," a family restaurant chain offering:

- Local Cuisine: Injera platters, doro wat, tibs.

- International Favorites: Burgers, pasta, salads.

- Kid-Friendly Menus: Balanced meals with cultural twists.

- Cultural Ambiance: Traditional decor with modern comfort.

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### Market Analysis

Key Insights:

- Population: Addis Ababa: 5+ million | GDP Growth: 6.3% (2023).

- Urbanization: 25% annual growth in dining-out expenditure.

- Purchasing Power: Middle-class households spend 35% of income on food.

Market Gap: Limited mid-range family restaurants offering hybrid menus.

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### Competitive Analysis

Direct Competitors:

- Traditional eateries (low price, limited ambiance).

- International chains (higher price, less cultural appeal).

SWOT Analysis:

- Strengths: Cultural authenticity, strategic pricing.

- Weaknesses: New market entry, supply chain risks.

- Opportunities: Tourism growth, untapped suburbs.

- Threats: Currency volatility, rising competition.

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### Target Market & Segmentation

- Primary: Middle-class families (monthly income 15,000–40,000 ETB).

- Secondary: Expatriates, tourists, corporate groups.

- Segmentation: Urban families, millennials, and Gen Z seeking experiential dining.

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### Product/Service Line

- Signature Dishes: Fusion platters (e.g., “Injera Tacos”).

- Services: Catering, cultural event hosting, meal subscriptions.

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### Pricing Strategy

- Average Meal: 200–350 ETB (≈$3.57–$6.25 USD).

- Kids’ Meals: 100–150 ETB.

- Premium Dishes: 400–500 ETB (targeting expats/tourists).

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### Marketing & Sales Strategy

- Digital Campaigns: Social media (Facebook, Telegram), influencer partnerships.

- Community Engagement: Cultural festivals, school collaborations.

- Sales Channels: Dine-in, takeaway, delivery via partnerships (e.g., Deliver Addis).

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### Financial Projections (ETB)

Year 1:

- Revenue: 14,000,000 ETB

- Expenses: 10,500,000 ETB

- Net Profit: 3,500,000 ETB

Year 3:

- Revenue: 45,000,000 ETB (3 locations)

- ROI: 26.4% (CAGR).

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### Funding Request

- Total Requirement: 28,000,000 ETB.

- Equity Offering: 70% (19,600,000 ETB).

- Debt Financing: 30% (8,400,000 ETB).

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### Risk Mitigation

- Currency Risk: Local sourcing (85% ingredients from Ethiopian farms).

- Supply Chain: Multi-supplier contracts for key items.

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### Sustainability & Social Responsibility

- Local Sourcing: Partner with 20+ smallholder farms.

- Zero Waste: Compost organic waste; donate surplus to NGOs.

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### Implementation Timeline

1. Months 1–3: Site acquisition, staff hiring.

2. Months 4–6: Kitchen setup, menu testing.

3. Month 7: Grand opening with media campaign.

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### Exit Strategy

- Acquisition: Target international food chains entering Ethiopia.

- Franchising: License model after Year 5.

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### Appendix

- Detailed financial models.

- Supplier MOUs.

- Menu samples and floor plans.

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Investor Appeal: High-growth sector, cultural differentiation, and scalable model in Africa’s diplomatic hub. Returns anchored in Ethiopia’s demographic boom and urbanization.

*"Taste of Unity: Where Every Bite Tells a Story."* 🌍🍴
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Hallel 9mo ago

expand more on

Company Description

Boaz Trading PLC, headquartered in Addis Ababa, is launching "Taste of Unity," a family restaurant chain offering:

- Local Cuisine: Injera platters, doro wat, tibs.

- International Favorites: Burgers, pasta, salads.

- Kid-Friendly Menus: Balanced meals with cultural twists.

- Cultural Ambiance: Traditional decor with modern comfort.

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Hallel 9mo ago

**Expanded Company Description: Boaz Trading PLC's "Taste of Unity" Family Restaurant Chain**

Boaz Trading PLC, a seasoned leader in Ethiopia’s import-export and agricultural sectors since 2012, is proud to launch *Taste of Unity*—a family restaurant chain redefining dining in Addis Ababa. Rooted in Ethiopia’s rich heritage while embracing global influences, *Taste of Unity* bridges tradition and modernity, offering a culinary experience that celebrates community, culture, and connection.

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### **Culinary Offerings**

1. **Local Cuisine: A Celebration of Ethiopian Heritage**

- **Signature Dishes**:

- *Injera Platters*: Freshly baked *teff* injera served with slow-cooked *doro wat* (spicy chicken stew), *key wat* (beef curry), and vegan *shiro* (spiced chickpea stew).

- *Tibs*: Sizzling grilled meats (beef, lamb, or goat) marinated in *berbere* spice, served with sautéed vegetables.

- **Cultural Fusion**: Modern twists like *injera tacos* (filled with spiced lentils and avocado) and *coffee-rubbed beef* (using Ethiopian Yirgacheffe beans).

- **Sourcing**: Ingredients sourced from 50+ smallholder farms and cooperatives, ensuring freshness and supporting local economies.

2. **International Favorites: Global Flavors, Ethiopian Soul**

- *Berbere Burgers*: Juicy beef patties infused with traditional spices, topped with *ayib* (Ethiopian cheese) and served on *teff* buns.

- *Ethiopian Pasta*: Creamy *mitmita*-spiced pasta with roasted vegetables and *kibe* (spiced butter).

- *Superfood Salads*: Quinoa and kale salads with pomegranate-marinated *kitfo* (Ethiopian tartare) or roasted beetroot.

3. **Kid-Friendly Menus: Fun, Nutrition, and Culture**

- *Mini Explorer Plates*: Bite-sized *sambusas* (stuffed pastries), honey-glazed *injera* rolls, and fruit skewers with *tangy tamarind dip*.

- *Interactive Meals*: “Build-Your-Own” *fit-fit* (crumbled injera with veggies and sauces) stations.

- **Nutrition**: Balanced meals approved by local dietitians, emphasizing whole grains, lean proteins, and seasonal produce.

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### **Ambiance & Experience**

- **Design**:

- *Traditional Elements*: Handwoven *gabi* textiles, murals depicting Ethiopian landscapes, and carved wooden *mesobs* (baskets) as centerpieces.

- *Modern Comfort*: Ergonomic seating, free Wi-Fi, and charging stations.

- **Cultural Immersion**:

- Live *azmari* music nights and coffee ceremonies.

- Rotating art exhibits showcasing Ethiopian painters and sculptors.

- **Family-Centric Spaces**:

- Play areas with culturally themed puzzles and books.

- Private dining rooms for celebrations, decorated with regional artifacts.

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### **Behind the Scenes**

1. **Commitment to Sustainability**:

- **Zero-Waste Kitchens**: Compost 90% of organic waste; donate surplus to urban farms.

- **Eco-Friendly Packaging**: Biodegradable takeaway containers made from recycled coffee husks.

- **Energy Efficiency**: Solar-powered kitchens and LED lighting.

2. **Community & Empowerment**:

- **Staff Training**: Partner with Ethiopian Technical and Vocational Training Institute (TVET) to certify 100+ youth annually in hospitality.

- **Local Partnerships**: Collaborate with NGOs like *Ethiopian Women’s Coffee Alliance* for ethically sourced beans.

3. **Technology Integration**:

- **Digital Menus**: QR codes with dish origins and cultural stories.

- **App-Based Loyalty Program**: Earn points for free meals or cooking classes.

- **Delivery Network**: Partner with *Deliver Addis* and in-house riders for 45-minute delivery.

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### **Why Boaz Trading PLC?**

- **Proven Expertise**: Over a decade in supply chain management, ensuring cost-effective, high-quality sourcing.

- **Ethiopian Roots**: Deep understanding of local tastes, traditions, and market dynamics.

- **Visionary Leadership**: A team blending global culinary experience (expat chefs) and Ethiopian cultural ambassadors.

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### **Expansion Strategy**

- **Phase 1 (2024–2025)**: Flagship location in Bole, Addis Ababa (foot traffic: 10,000+ daily).

- **Phase 2 (2026–2028)**: Expand to Kazanchis (corporate hub) and CMC (suburban families).

- **Phase 3 (2030)**: Franchise model for Dire Dawa, Hawassa, and Bahir Dar.

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**Mission in Action**:

*Taste of Unity* isn’t just a restaurant—it’s a movement to preserve Ethiopia’s culinary legacy while fostering inclusivity. By blending the warmth of Ethiopian hospitality with global innovation, we invite families to savor moments that unite generations and cultures.

*“From our table to yours, every dish tells a story.”* 🌍🍴