Smart people know an unsettling truth: loyalty must be given before it's earned.

The best leaders I know extend trust and loyalty long before receiving it - they treat people as if they've already proven trustworthy. This seems naive until you realize it's a forcing function: by acting as if people have already earned your trust, you create the conditions that make it almost inevitable that they will.

Instead of searching for win-win deals, create an environment where nothing else can exist.

#quotes