Replying to Avatar Svetski

Why Nostr is struggling…

There is too much of an overlap with X, not only in the feature sets among the primary applications, but more importantly, in the kind of audience that Nostr is catering to.

Sure..censorship resistance at the protocol level is a differentiator, but the to the average person, you may as well be talking gibberish. They don’t know wtf a protocol is in the first place - let alone why it matters for censorship resistance to happen at that level, or more importantly, WHY they should trust Nostr to deliver on that promise. “Bcoz nostr:npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m said so” is not an argument.

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Bluesky is a case in point here.

It’s got a VERY similar feature set to X, claims to be open source / censorship resistant (similar narrative to Nostr), and is growing MUCH faster than Nostr, bc it has captured a key audience, ie; people with TDS and EDS (Elon Derangement Syndrome).

https://www.reuters.com/world/uk/bluesky-signups-surge-uk-amid-musks-row-with-government-over-riots-2024-08-13/?

I’ve been on there a few times, and the content quality is enough to make you want to throw up….but at the very least, it’s working for that kind of content, and for the people who want it.

I don’t have a direct answer here..but I think it’s something to do with the over-emphasis on technicals.

nostr:npub1az9xj85cmxv8e9j9y80lvqp97crsqdu2fpu3srwthd99qfu9qsgstam8y8 mentioned increasing the emphasis on design the other day. I agree this is a move in the right direction. We’re taking a very design-focused approach with nostr:npub15xd2mmjnh3caykh77djsv73e0zkrp42jp5mwerx8f4m6su40wdvss7t3l3 (we’ll have ALOT more to show in the next 6wks).

That being said, it’s not enough.

IMO, Nostr is technically mature enough for us to go out there and talk about it to more people, and build a narrative BEYOND the 500 of us that are talking to each other on here.

People like nostr:npub1l2vyh47mk2p0qlsku7hg0vn29faehy9hy34ygaclpn66ukqp3afqutajft or nostr:npub1dergggklka99wwrs92yz8wdjs952h2ux2ha2ed598ngwu9w7a6fsh9xzpc can correct me if I am wrong here. Maybe there’s alot more to do technically.

But if I am right, I’d like to see more initiatives that are marketing oriented being supported by nostr:npub17xvf49kht23cddxgw92rvfktkd3vqvjgkgsdexh9847wl0927tqsrhc9as and nostr:npub10pensatlcfwktnvjjw2dtem38n6rvw8g6fv73h84cuacxn4c28eqyfn34f and other coalitions. Maybe we even need a council of Nostr businesses, who together pool some funds to help drive some marketing initiatives?

Whatever the case, we need to expand upon the Nostr narrative, make it more compelling and speak to more people about it.

At the very least, we have to conquer then Bitcoiners. If we can’t get the segment who are into freedom money onto the freedom of speech network, we’re DOA. That’s a first step.

I know nostr:npub1hz5alqscpp8yjrvgsdp2n4ygkl8slvstrgvmjca7e45w6644ew7sewtysa is working on a very cool initiative in relation to this. The Nostr Booth is IMO a great way to make Nostr more “real” for bitcoiners by having a physical presence at all the conferences.

I know nostr:npub1utx00neqgqln72j22kej3ux7803c2k986henvvha4thuwfkper4s7r50e8 + nostr:npub180cvv07tjdrrgpa0j7j7tmnyl2yr6yr7l8j4s3evf6u64th6gkwsyjh6w6 are doing some Podcast outreach. That’s super important too. nostr:npub16vrkgd28wq6n0h77lqgu8h4fdu0eapxgyj0zqq6ngfvjf2vs3nuq5mp2va and crew are putting on Nostriga. Amazing. nostr:npub16c0nh3dnadzqpm76uctf5hqhe2lny344zsmpm6feee9p5rdxaa9q586nvr / nostr:npub12vkcxr0luzwp8e673v29eqjhrr7p9vqq8asav85swaepclllj09sylpugg are doing great things with nostr:npub1spdnfacgsd7lk0nlqkq443tkq4jx9z6c6ksvaquuewmw7d3qltpslcq6j7, etc on the content side. I’ve got some things up my sleeve personally which I will begin to do once nostr:npub15xd2mmjnh3caykh77djsv73e0zkrp42jp5mwerx8f4m6su40wdvss7t3l3 is in a position to represent a NEW kind of Nostr-product..

But we need MOAR..

And…we also need to find another angle that is NOT about censorship resistance. That’s clearly not working against X.

I don’t know the EXACT narrative or spin, but it has to be more “running towards” than “running from”.

More white pill, less black pill.

Anyway.

I will probably turn this into an article. I’ve been thinking more and more about “writing in public” as we build Satlantis, and sharing more about how we’re thinking about growing a “network product” on top of a “network protocol”.

If you think this was valuable, please repoast so more people can see and get involved in the discussion.

I think Nostr has a brilliant take on how to do social media right. The lack of manipulating algorithms alone frees us all from the mental angst that one will experience on mainstream social media platforms.

Having praised it to the rafters, I also think that persisting with the almost exclusive focus on pitching Nostr as a twitter killer is misguided. For one, it hasn't killed Twitter, not even a dent. Elon is more of a threat to twitter than any upstart.

When looking at the way the online world "over there" is going, it is a bit naive telling a normie that Nostr is a superior form of social media. That is like saying you are a nicer version of Hannibal Lector. Think about it. In the minds of the masses, Twitter and FaceBook, Insta, Tik Tok are social media. The way they do social media is toxic, and whether their gazillion-strong userbase admit it or not, there is a growing societal sense that “social media is not healthy”. Hence my puzzlement at insisting on pitching Nostr as a better social media, especially when it is so much more.

Nostr is a new internet where you take your ID from app to app signing in with something akin to an automatic smart key. You aren't tracked or asked for personal details or served ads. There is no controlling central forces, no equivalent of mega sites trying to silo the internet, forcing users to comply with ever more stringent privacy invading requiremens. The users have the controlling hand on the Nostr internet.

Of course social media apps are probably the most polished on Nostr, but the array of working apps that the average person could use regularly are there already. Venture capitalists need to throw their money at mostly non social media apps.

Pitch Nostr as a suite of apps. Pitch the dumbed down version of the Nostr philosophy. People will come.

And who pitches the Nostr apps? Those blue check X users on Nostr. They need to step up.

Jaron Lanier had it right 6 years ago. For their own sake, they need to get off Twitter. Seriously, there is a every chance they are mentally ill to some degree. They can literally detox on Nostr which doesn't have the manipulation model at its core.

And secondly they need to get off Twitter for the sake of society, especially the Nostr society. Only by preaching to Twitter users from the outside, with an outsider perspective, can they expect to be taken seriously with their Why Nostr? pitches.

They should pummel Medium and long form platforms with Why Nostr? And push the apps not the social media.

Their posts will surely get tweeted. Twitterati will get to read the perspective of outsiders, recovering Twitter addicts who have found a new internet as envisioned by Tim Bernard Lee that already works well, and already has a bunch of productive apps. The Twitter killers can continue to be the best iteration ever of social media, but for marketing purposes, they are a part of the rich Nostr sphere, not the overarching big daddy. Something like that!

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