Nassim Talev saied something like that, things that has been around for long have better chances to be around in the distant future (the weel I.E., things like that) things that are new, no matter how big, probably will fade away like big companies of today probablu wont be around in 50+ years

He also applies that rule of thumb to what he consumes, so only thing that has been arond for long enough, the classic authors, in foods, etc..