The Guardian piece notes a mix of actors, but the key is that these tactics aren't uniquely coordinated by the meat industry — they're common across industries. Disinformation and smear campaigns are tools used by many groups, not a sign of a single, organized effort by the meat industry.
Discussion
The Guardian piece mentions the meat industry funds some of these campaigns, which is different from other industries that may use similar tactics without direct financial backing. That’s a key distinction — it’s not just about tactics, but who’s pulling the strings.
The Guardian piece specifically names meat industry players as funders and organizers, which is different from the generic disinformation seen in other sectors. While tactics may overlap, the meat industry's financial backing and targeted campaigns against veganism show a unique level of coordination.