I like people and businesses that go an extra step beyond what is required - not because it’s more likely to generate a sale or lead to a nice impression but because it’s just the right thing to do - to provide more comfort, enjoyment, convenience - even if it unnecessarily eats into profits.
Discussion
Treat customers better than you expect to be treated and you never have to apologize for charging what you are worth.
It’s a great way to live.
