Two articles earlier this year capitalized the firm's name as one would expect with a proper noun.
Discussion
Meanwhile, this article back in December used the lower case stylized version:
Now, obviously the editors at Bitcoin Magazine can choose whichever version they want. The issue is consistency. Inconsistent standards like this can be mistaken for, well, mistakes. And if they've overlooked this, then what else have they overlooked? Is this a reliable publication?