Sleep Token seem to be extremely popular (11m views in the video below) and play within the realms of metal, nu metal aesthetics / elements, as well as pop and rock etc. There's a lot thrown into the mix, it's quite fun really. Seems like a very slick operation in marketing too, it's very internet / Cicada 3301 type thing going on with their lore maybe.

Just first impressions.

Sleep Token - The Summoning

https://www.youtube.com/watch?v=wJNbtYdr-Hg

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it sounds exactly like "Icon" by Nutronic to my ear

https://youtu.be/i3iJkjYH6Jw?si=BfhF4Ni6ghQqosRz

which is good music but i wouldn't call Metal

or maybe it is ?

I think there's probably debate around it, I imagine at least. But I don't think that interests me too much. They do seem to play with at least some elements of metal aesthetics/theatrics/branding. And I don't care too much, so I posted it :)