Keep it all open source as in discussion what can be done here on Nostr :-)

Being genuine & down to earth is the key I guess, which is what I’d do with short videos with a humorous bent?

When it comes to spreading it that can then be boosted somewhat paying for views or followers, not necessarily to get customers directly but to get past that initially phase (many won’t follow an account with a dozen followers or less)

It does get quite different with a very local business of course… Maybe back to old days with flyers and such?