They just gotta open it up. The BlueSky invite thing is a bad strategic move. Always backfires.
Discussion
It's only their homeserver that is closed public beta right now not Pubky itself. Anyone can run their own and be fully interoperable with other homeservers, and there are a few people who are doing that even now, but they are going fully open their server to the public eventually.
Nostr and Pubky just have different advantages