The playbook is open source. There are no proprietary secrets. If you have a premium you do accretive dilution. If you don’t you borrow on good terms and buy Bitcoin until mnav increases then do step 1. I know there are more complex strategies being deployed by competent managers, and perhaps some not as competent.
I don’t doubt there will be companies with 50 BTC that have bad management and “blow up”, but I’m yet to see one with over 1,000 BTC