Российский компаний патриотизма много-ма
Likewise here. 'British' beef (cow with a British passport) is preferred since 'British values' were popularised.
Discussion
In Russia, this situation is forced simply because, due to sanctions, no one will sell them anything.
I gather that. Here is just institutional hostility to 'others'. It's been always necessary, along with dehumanisation, to exploit minorities. It seem it's useful in marketing too.