it's a slow process if you want organic growth, which i think is best for nostr. the next adoption wave will either be another censorship/governance misstep of the current incumbents or a project doing the "other stuff" we haven't thought of doing yet.

it shouldn't be difficult for people to understand the value prop of sharing content on another platform without having to rebuild your social graph each time. the problem is building that social graph the first time on nostr.