i think yodl's brilliant point is that by saving the merchant their credit card transaction fee, you're essentially tipping them. or every credit card customer is anti-tipping, same thing
Discussion
I'm still a bit lost on details, but there's a bit more to it. Will reread later, but fyi. Also they're actively running some incentives for now and a year or two to come, so not sure where that fits in. Good stuff regardless
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when the incentives end and the processors want to charge fees again, then we begin another long cycle of education and adoption for customers and merchants to use base layer lightning to cut the processor out of the loop. this week proves (assuming this bears out successfully) that the pattern is possible.
Then it should come down to the fundamental properties I'd imagine (won't bore you with list). And I assume the equilibrium middleman fees will fall well below where it is now with CCs