They follow, then unfollow, then follow again at a later date, on an automated schedule, to keep showing up in your notifications.

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Oh. Weird. Thanks for explaining it. I've never noticed that before but I'll keep my eyes open 👀

You'll only notice it in clients that notify you when someone follows you, like Primal.

Indeed, Amethyst has no such notification -- though I bet it gets damned annoying!! 👀