some benefits:

* no more fear of navigating away and losing your chat history with a support rep

* if you don't want to use the chat widget you can continue the convo on any kind-1 app like damus

* other people can help you, not just support reps, can help you (though whitelisted pubkeys can be highlighted as officially part of the support team)

* the knowledge base generated from support tickets is not lost and can be accessed anywhere in nostr