Truth and goodness, also.

A beautiful thing that lacks truth or goodness is a lie or a trap.

A good thing that lacks beauty or truth is sterile efficiency or a distraction

A true thing that lacks goodness or beauty is brutal or bland.

Only things which are truly good can also be called beautiful, only things which are fully true can be called good, and only those things which are truly beautiful are also fully true and honest.

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Absolutely. But "Beauty is the throughline," to quote one of my favorite philosophers.

Yes. Beauty is compelling, so it is according to the appetites primary. Truth and goodness are multipliers, once understood, but the individual must pay attention to the beauty to understand the goodness and truth behind it.

In other words: marketing or branding.

Beauty is the face of the offer, truth is the goodwill of the offer, and goodness is the value of the offer.

What we offer now in this context is a life in union with reality and harmony with neighbor. That must be beautiful.

I suppose it depends on what one defines as beauty. I consider something beautiful if in addition to looking attractive, it emanates goodness and truthfulness and kindness and other noble qualities.

But I see your point….

Beauty transcends our world and this cannot be classically defined, as a square can be defined as a figure with four, equal sides at right angles.

Things may have the appearance of beauty while being false or evil, in which case they are not truly beautiful. Such was my point, and by appearances yours a well.

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