Replying to Avatar James A Lewis

Truth and goodness, also.

A beautiful thing that lacks truth or goodness is a lie or a trap.

A good thing that lacks beauty or truth is sterile efficiency or a distraction

A true thing that lacks goodness or beauty is brutal or bland.

Only things which are truly good can also be called beautiful, only things which are fully true can be called good, and only those things which are truly beautiful are also fully true and honest.
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Gigi 1y ago

Absolutely. But "Beauty is the throughline," to quote one of my favorite philosophers.

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James A Lewis 1y ago

Yes. Beauty is compelling, so it is according to the appetites primary. Truth and goodness are multipliers, once understood, but the individual must pay attention to the beauty to understand the goodness and truth behind it.

In other words: marketing or branding.

Beauty is the face of the offer, truth is the goodwill of the offer, and goodness is the value of the offer.

What we offer now in this context is a life in union with reality and harmony with neighbor. That must be beautiful.