You all sound like lunatics!

Quite a while ago, I was employed in a start-up. One has to say the German kind of startup that already existed for 20 odd years and then took on investor money.

The company had 2 software products. The names of those resemvled first names. Of course everybody in the company called the softwares by their first names.

With the venture money came a COO (sidenote: if the x in CxO is anything else then E or F the person is likely an overpayed rolex carrying no it all that doesn't do much but spend VC money on first class tickets, hotel rooms, ans dinner events). According to this dumback, the whole company sounded like lunatics when talking about "random people" in sales calls, and nobody got what the software was doing. In consequence, the products were renamed, and he created a Xitter like situation that exists still today. Almost everybody still calls the software by its former first name. There was more brand value in the original names than he gave the old folks credit for. As said, dumbbag in an expensive suit with a Rolex - remember the sidenote.

But he was right in that regard that the new customers could not relate to these names, especially in the beginning.

I for sure don't wanna be the dumbbag here, but

We often say “I’m on Nostr” or “let’s onboard people to Nostr.”

Nostr is a protocol — like HTTP or TCP/IP.

When we talk about the web, we don’t say “let’s get people onto HTTP,” we say “try Chrome” or “use Safari".

I wonder… does framing Nostr as the brand and the value prop of an app actually service the app to reach a bigger audience? Wouldn't targeting a certain niche of users and providing them with killer features make onboarding the whole cohort easier? And niche by niche nostr wins? Or am I the CxO right now, and nostr has already taken over the world somewhere?

Jusr random thoughts curious how others here see it.

#nostr #grownostr #asknostr #protocols