I'm never right lol.
Also maybe it's good that there will be more clients catering specifically to different groups lol. Although I suspect nos social maybe be trying to appeal to a group that is already happy on Bluesky? But perhaps more liberal actually, more like corporate-liberal / silicon valley -liberal? Something like that, I'm not sure there's an audience for that?
Just going by the Nos Content Creators thing, I think it seems very guardian-reader -type audience,.not sure if that translates to US lol.
But whatever he can try what he likes:) doesn't matter if I'm not convinced by it lol, I'm not his target audience. (Although I think some of nos' app features are actually good, like deletion, temporary/self-destructing notes).