I think that at this point, all social media is inevitably going to be used for some form of monetization. However, I do believe that this will be less successful on nostr, at least in the short-term.

While nostr is primarily inhabited by Bitcoiners, "viral" and shallow content will be resented. It's just the wrong audience. As it becomes more mainstream, though, there's high potential for TikTok or bluebird flavors of content to succeed here. And when the normies come, so will companies, and those "viral" creators will easily be able to monetize.