Relays are Communitues, by default.

Surfacing (and using!) them in that way is how you get to their #normielization.

To the people around me (of which 90% doesn't use or enjoy Twitter btw) I show this:

Then I tell them: "Every chat/group/community you see here **is** a Relay (server)"

They all get that part straight away and thus know what relays to choose for their outbox 👉 the communities they want to publish in

They also grasp pretty quickly that they can publish more than just chat messages in there: posts, articles, events, audio, repos, ...

And honestly they get pretty exited about this part specifically.

In my designs, every such publication, when opened, displays to what communities it was targeted (and accepted of course):

This helps with community discovery and with helping them understand that they can target their stuff to more than one public community at once.

Then, for the inbox-part it comes down to shilling the benefits of having a personal relay:

- a backup of all your stuff

- fast access and computation for you specifically

- having your own inbox that you can set a price or other conditions for

- publishing private things exclusively to a whitelisted set of npubs

- privacy in general

- etc...

One last thing that can help is not displaying relays as freaking geeky looking websites 😅. Relays need npubs, and the profile name that comes with it, if you ask me.