One could say similar things about Saylor. I don't know what kind of timeline this etf is looking at, but it seems unlikely to me that they will begin purchasing much prior to halving- so the existing culture has a headstart.

Tech wise it's less clear to me, but to maintain cultural power I think emphasizing holding culture is key to maintain existing network . Lobbying( for example, mining regs got defeated) and pushing for adoption in other places like El Salvador, etc. Also very important.